How does cloud technology benefit marketing and service organizations?

** **Lots of folks have been asking about how Cloud Computing helps marketing or web development projects. Here’s a couple of the key benefits that have bubbled to the top of the conversations.

  • Cost, cloud services are drastically less expensive than tradition hosting options, so the marketer can do more and innovate more with their money. Cloud services enable some basic things such as faster time to market, so faster results because we can build solutions in less time and not have to wait for an technology team to allocate servers and setup physical devices.

  • Faster scalability to better keep up with the peaks and valleys of marketing campaigns** and user traffic**. In the old days we would have to prepare for an ad, email, keyword, or offline-online campaign and get servers ready on standby. With cloud services we can scale on demand with a lower cost and faster timeline. That’s because we aren’t limited by physical servers

  • Strategically, social services are enabled through cloud computing, new offerings like Facebook connect, Twitter/delicious/reddit/digg/etc. apis, or even Youtube embed capabilities are all cloud services that enable you to drive traffic to your site without having to build your own social network. Facebook connect is a cloud service that enables the portable social graph bringing users to your property. One user post back to a user’s Facebook wall results in three more users accessing your site. So not only do you get exposure, but you save on Google keyword buysJ. In the old days, 3 years ago, we tried to build social networks on sites like flip.com and other properties, now we tie into the cloud service and get the same functionality in a fraction of time .

*lastly, there’s a word of caution around cloud services. Make sure you have some sort of redundancy, i.e. multiple services to achieve the same goal. We worked with Billboard on the latest release of their site which is a great example. See the red arrow as good example, if Facebook goes away, we are still sharing with other services. Other questions arise around redundancy for infrastructure cloud providers. The cloud computing manifesto is at least acknowledging the need for redundancy, but how to get the providers to do it.

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