Apigee and Mashery

There is some pretty cool stuff going on around APIs (application programming interfaces). It’s getting more and more important that you are using APIs to access social graphs and social functionality through API calls to Facebook Connect (now called Facebook for websites)¬†and Twitter API for example. But on the other side of the equation it’s getting more and more imporant for your company to open up your own APIs. Best Buy’s Remix is one of my favorite examples of a company opening up their product catalog so people can build apps on top of the catalog. Think of things like shopping engines or widgets and gadgets for the latest on sale products, etc.

Companies like Apigee and Mashery help insure that you are getting the best performance. Think about it like a caching delivery network for API calls. Some of the caching can be done with Akamai i.e. jSON, but it’s not built for that. Apigee has an offering on top of twtiter for example. Mashery and Apigee are great for exposing your own API’s as well. They can throttle calls to ensure that your application doesn’t fall down if you get a spike in traffic and they can help accelerate delivery to your users through caching. These companies also provide services to manage the community of developers doing things like providing keys for access to the engine, etc. Analytics also start to get interesting. Some have called Apigee’s analytics the Google Aanalytics for apis.

Announcing our Amazon Web Services Partnership

Today we announced our Amazon Web Services Partnership. Building on our Razorfish 5 report and the recent Razorfish Techology Summit, this is the latest affirmation of our commitment to supporting the marketing and business needs of our clients with the cloud. We are really excited about the opportunities to work together, especially with the rapidly evolving cloud infrastructure technologies in the marketplace. We’ve been growing our cloud computing practice quite aggresively over the last couple of years and see huge potential for our clients. Some of the immediate benefits we’ve seen for clients are the following:

  • Speed to market, getting up and running with servers and infrastructure is at a pace like never before. Minutes as compared to weeks.

  • Elasticity to scale up and down easily saving money and keeping up with unexpected demand. We rarely see good traffic forecasts, so this makes us more nimble to be ready for unexpected traffic spikes with campaigns and product launches.

  • Business solutions we have never dreamed of before. Using technologies like Amazon’s Elastic Map Reduce allows us to work with trillions of rows of data at very low costs. With traditional RDBMS’s this would have been both cost-prohibitive and practically impossible. Imagine using EMR to build a mini-google.

I am looking forward to the new and exciting things we can do with cloud computing.

Social Brands and Cloud Services Technology

Here’s a presentation I gave at a conference recently sharing our point of view on the linkage between social brands and cloud services technology. At the end of the day the power of cloud services helps to drive traffic in several powerful ways.

  • Social cloud services like Facebook Connect have already gotten privacy permission to share consistent with each user’s guidelines. This will help you better deal with the upcoming privacy rules in the European Union. The EU is requiring all anonymous cookie to ask a user for permission before placing them on their computer, so likely ad servers, analytics, etc. will be impacted.

  • Social cloud services help increase your ranking with Google, Bing, and Yahoo. For example, twitter is indexed by all those services. Facebook has started to let some content get indexed, but has to respect privacy guidelines in many cases.

  • Open API’s are empowering brands in new and innovative ways, with API’s both in and out. So, for example, tasty-d-lite uses foursquare and twitter to power their loyalty program. Or the Guardian Open Content API is being used to power new and innovative experiences like a new Guardian Content Roulette application.

OPA Social Unified through the Cloud on Prezi