Razorfish’s 6th Tech Summit!

We are only a few weeks away from Razorfish’s 6th Tech Summit!

The Internet of Things and sensor driven experiences are drastically changing the way people consume, transact, and generally interact with brands.

In its 6th year, the Tech Summit brings together more than 200 attendees and speakers for two days of insightful presentations, hands-on workshops and networking, all in one exciting place - New York City - where we’ll discuss how these changes impact your customer experiences.

Featured Sessions Include:

  • **PSFK Founder and Editor-in-Chief Piers Fawkes **will discuss the Internet of Things, exploring how a combination of ubiquitous computing and embedded sensors will bring an array of connected interactions and automated experiences to the world around us

  • Roy Fielding, creator of the REST specification and Senior Principal Scientist at Adobe, will talk about the future and past of managing content and services in this new era of devices and experiences

  • Shane Dewing, Senior Director, Product Management, Qualcomm Connected Experiences, Inc., will share how in the Internet of Everything (IoE), devices, systems and services connect in simple, transparent ways and interact seamlessly among devices across brands and sectors

  • **Peter Semmelhack, Founder and CEO of Bug Labs, **will share the amazing work his team is doing with dweet.io and freeboard to help teams ideate and create with the Internet of Things in real time

Join us to boost your tech IQ, connect with old friends and meet your future partners.

Attendance at the Tech Summit is by invite only. Please contact your Razorfish rep or email us at techsummit@razorfish.com for more information.

Building an IVR system in the cloud

Interactive Voice Response (IVR) systems offer a way for users to interact with existing software applications using voice and keypad input  from their phones.  Below is an exhaustive list of benefits that IVR systems offer.

  • Allow access to software systems through phones in addition to other interfaces like browsers & desktop clients

  • Self service systems reducing support staff

  • Systems that run 247

  • Systems that perform routing based on customer profile, context, etc.

The article will focus on how to build a flexible and extensible IVR  system painlessly using Cloud-based services like Twilio.

Twilio is a Cloud communications company offering IaaS (Infrastructure as a service). Twilio provides telephone infrastructure in the cloud and exposes them as Application Programming Interface (API) using which one can build applications to send and receive phone calls and text messages. Getting started with Twilio is easy.

  • Signup on Twilio.com

  • Buy a number

  • Program the number by connecting it to a HTTP/HTTPS URL. This is the URL that would be invoked when the number is dialed. The URL needs to respond with an XML output, called twiml, which is Twilio’s proprietary XML language. Using twiml,  developers can perform useful functions like playing a text message as speech, gathering data from callers using  keypad, recording  conversations, sending SMS, connecting the current call to any other phone number, etc.


Since the phone numbers can be programmed and controlled using any HTTP/HTTPS URLs, it’s easy to build interactive applications to handle incoming calls. The URLs can be static XML/twiml files or dynamic web applications that may be interacting with a database and other systems and performing any custom business logic.

 In addition, Twilio also provides REST APIs to perform functions like making a call, modifying a live call, collecting call logs, creating queues, buying numbers, sending SMS, etc. There are helper libraries available in all the popular programming languages which provide a wrapper to work with the REST APIs.

From: Khurshidali Shaikh - Razorfish India Team

New book from the Chief Marketing Technologist Blog author, Scott Brinker

We have long been a fan of Scott Brinker’s writing on his blog http://chiefmartec.com/ . His thinking has help drive a bridge between marketing and technology, which aligns real well with the transformation we are seeing in the market place. His new (mini)book

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline

, free download here is a great read to help drive home why this bridge is required for modern marketing to consumers. Yes, as technologists here at Razorfish, you might expect us to say things like moving from rigid plans to agile iterations or from art and copy to code and data. It’s not just that those are exciting meta-trends for us, but it’s also what we are seeing consumers demand. What exciting about the technology disruption happening in marketing today is that it’s a world that’s putting the customer in charge. No matter how we slice and dice the different ways that marketings need to connect with their customers, it’s all about a relevant, interesting, and powerful respect and understanding for customers. We had an event with the NYC Media Lab more here and one of my favorite answers on the panel that night was from Carl Schulenburg, founder at Oomolo. When asked, what do you think is the future of mobile marketing and his response was a one to one relationship with customers. We use the context of what their mobile or other device is telling us and provide relevant, contextual, useful messages and services on a one to one basis. That’s the future.